The men behind Butch Bakery have a post-gay sense of humor. With products described as" Masculine styled cupcakes for the guys (and the guys/girls who love em!)" and a website that makes fun of frilly pink frosted cupcakes in a way that doesn't feel like coded queer bashing but in fact is laughing at homophobia and misogyny while at the same time introducing a whole new kind of cupcake experience that clearly can be said to have a masculine aesthetic. Kudos to founder David Arrick and to ad agency readybreak in New York for creating a print campaign that truly made me laugh out loud.
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