There are hundreds of Facebook groups organized around political principles and action. I belong to some of them. A couple of weeks ago there was another Facebook firestorm when the Boycott BP page lost admin privileges. Facebook said it was a glitch and the page privileges were restored. Not so for the Target boycott page — and the paper with the business scoop behind it is Washington D.C.’s MetroWeekly: Facebook will be selling gift cards in Target stores this fall holiday season, so enabling a boycott through their platform directly goes against their business interests. And lets not forget that Facebook is a business.
The details were reported in USA Today:
The social-network giant is getting into the gift card business, starting Sunday, with Facebook Credits cards. The new Facebook gift cards will be available in values of $15, $25 and $50 at all of Target's 1,750 retail stores and at Target.com. Two or three more national retailers will start selling the cards in coming months. This will be the first time Facebook has had any presence in a retail store. Facebook already has an arrangement with online-payment services PayPal and MOL to purchase Facebook Credits.
How big a business is this? In today's New York Times, it is estimated that this year alone the market in Facebook credits will reach $835 million.
So it’s no surprise Facebook has disabled the administrative functions of groups that are organizing a boycott of Target in response to Target’s contributions to anti-gay politicians.
The Internet is a friend of the corporate oligarchy.
Facebook isn’t some non-profit service to the world community. Like Google, it is an advertising platform. Their value is in the private information they collect and use to help advertisers target prospects and customers.
In the world of advertising, when an advertiser asks for personal information from a prospect or customer there is always something called a value exchange. The customer gives up some personal information in return for an offer, a discount, something useful. Think of it as a trade.
Facebook is just such a trade — it has enabled half a billion people around the world to communicate in groups in ways that have never been possible. Of course, along the way, Facebook has collected enough personal information on all these people to make the secret police in any state quiver with desire. The Stasi would be envious of their info gathering ability.
Even without giving up specific information an MIT study last year demonstrated that Facebook friend connections could be used to determine with a strong degree of accuracy whether a man is gay even if he is in the closet.
An Unprecedented Level of Personal Information Given Freely Can Lead To Less Freedom
I am under no illusions when I use Facebook. Or Google for that matter. Just as I have given out information on this blog that could be used by a totalitarian government as evidence to imprison me for thought crimes and/or political beliefs, sexual practices, etc., my actions on Facebook and Google give corporations the information they need to imprison me in the net of the corporate oligarchy.
Remember, I’m an advertising executive. I like advertising. I believe it has a positive social role. I think the internet makes finding stuff I want amazingly easy — just last week I bought a book of Nepalese folktales from a publisher half a world away from their site. But search engines, or Facebook for that matter, like any tool, it can be used for ill. A hammer can be used to build a house or bash a head. And when you hold a hammer, you understand it’s possibility to do both those things.
When you use Facebook, you may not think about how it can be used against you. Many young people have learned already that posting photos of drunken student antics have ruined employment possibilities. That’s because today, human resources departments don’t need to seek references — they can simply Google your name and see whatever might be online. This is not news. What was news the other weeks was when Google head Eric Schmidt joked about it suggesting people change their names legally if they wanted to hide their past internet indiscretions.
Facebook as a public utility rather than a business — First Amendment rights should apply.
So Facebook has an economic interest in making sure Facebook users shop at Target. And they have an interest in making sure no one can use their service to spread information about a Target boycott.
However, when a service like Facebook becomes so ubiquitous as to have taken on the role as public square, we have to claim our role as citizens — not consumers. Facebook in fact is denying the right of free speech. Not unlike a shopping mall tries to deny political speech in mall common areas.
The public square, and the streets, as public property are protected by the First Amendment. Facebook however, is a corporation, and users give up their rights to use the service. This is the creeping danger of corporate media and the web.
Broadcasters, because they are licensed by the state to use the airwaves (how quaint a thought, airwaves) which belong to the public, must abide by certain rules — from providing community and educational programming as well as free advertising time for public service messages.
Webcasters like Facebook do not seem to have these restrictions — even though the infrastructure for the Internet was developed by the federal government. And while it has evolved far beyond that original infrastructure, the internet, like the airwaves, are a public trust. And corporate webcasters like Facebook should be subject to fairness doctrines just as broadcasters were — I saw were because if there were still a fairness doctrine Fox news would not exist. And while I don’t believe in censorship, I do believe that since Fox news is really propaganda and nothing else their license to broadcast should be revoked. The fairness doctrine must be restored to broadcasting.
The internet, since it was developed by the government, is a public trust, and net neutrality must be maintained.
The internet, as a public trust, is also a place where the rights around public speech must hold.
These are bedrock principles we as citizens (and lets remember our role and responsibility as citizens instead of the role we have been assigned by the corporate oligarchy as mere consumers) must demand are enforced by our elected officials before they are completely bought out.
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