Taking off from a porn film fantasy, this print ad for condoms from Switzerland plays with the convention that appears in comic books — the thought balloon or bubble. WIkipedia calls the thought bubble a "the almost universal symbol for thinking in cartoons. It consists of a large, cloud-like bubble containing the text of the thought, which is connected to the area next to a character by a chain of increasingly smaller circular bubbles"
In this ad however, the thought does not appear in the balloon — the condom/balloon/bubble is the thought! And the headline then encourages to go beyond thought into action: "Don't just think about it." Or as Rocky Horror would say it: Dont' dream it, be it.
Hilarious. Attention getting. Playful. Proud. Love it.
As often the case, ad grabbed from adsoftheworld.com
Comments