This anti-smoking campaign from France certainly does what most public service ads do: go for shock value and push the edge in order to win an award — since it certainly isn't going to stop anyone from smoking.
The headline translates as "Smoking makes you a slave to tobacco." There are no master/slave accoutrements, but then that whole scene can be a head game anyway (pardon my French).
By the way, the campaign includes two other ads posted on adsoftheworld.com — two of the ads have boys and one a girl. Paging Dr. Freud, Dr. Howard, Dr. Fine.
That is a disturbing image and I agree that I doubt it will have an impact on the French. Somehow I always see the French with a cigarette in the mouth.
Posted by: Jeanne Barrack | February 28, 2010 at 02:35 PM