Should there be a new line of towels that looks like underwear?

The ad below makes fun of a man who is either so behind on his laundry or so unprepared to live on his own that he's drying his face with, presumably his (but who knows) underwear. The department store that is running the ad makes the point that they've got a two for one sale on towels. Okay, but have they got towels that look like underwear? This could be a whole new line of niche products for a special audience, don't you think?