MediaBistro's Agency Spy reports on a TV spot previously posted here for Europride. But after they show that spot they report on a video from Gillette Fusion razors on how to shave your pubes, because, "trimming the bush makes the tree look taller." The target here looks like a young male — teens. Yep, I clearly have the wrong copywriting work at the moment.
Of course, because the target is young men, and we don't want to scare them off with the idea that body shaving is queer (especially since they're suggesting shaving your groin as a strategy to deal with self esteem issues about size) you'll note when you go to the Gillette site that there is a woman on the side of every visual to remind the dudes that they're still straight and that women will find it attractive.
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