Recently, a Canadian "dating" website started running an ad campaign that is less about the romance. After all, so many dating websites are really about hookups — this site simply dispenses with any of the romantic imagery and cuts to the chase. Clearly their competition is not e-harmony. Of course, given that Craig's List is free, I'm not sure what the market for this is. I will say the campaign is equal opportunity, without shying away from queer sex. And that in itself is worth comment, even if this is a site I wouldn't want to sign up for.
Then, there was the on site marketing in straight bars....
So much for the art of seduction.
Comments