Soup is good food

Robert Indiana: "I knew Andy very well. The reason he painted soup cans is that he liked soup."  

Andy Warhol gave Campbell's the best free advertising in the world with his famous soup can series. And it's taken more than 40 years, but finally Campbell's is returned the favor to the lgbt community, with a series of ads running in the Advocate. Agency Spy reports that Campbell's choice of media buy, along with featuring a lesbian couple with a a child in the ad has gotten the AFA's knickers all in a twist (I so love that phrase):

The AFA recently said the following on their Web site, in an article entitled, "M'm! M'm! Bad! — Campbell Soup Company embraces homosexual agenda,":

"Campbell Soup Company has openly begun helping homosexual activists push their agenda. Not only did the ads cost Campbell's a chunk of money, but they also sent a message that homosexual parents constitute a family and are worthy of support. They also gave their approval to the entire homosexual agenda.

In defense of the ads, three of which included New York City chefs, a Campbell's rep. told Slog, "We support all types of families, regardless of how they're defined, [and have done so] for more than 100 years. We advertise in a variety of different media outlets that appeal to a broad spectrum of society. That's what we're doing here, and that's what we'll continue to do."

Another company rep. told AdAge, "The LGBT audience is the third-largest in the country behind African-Americans and Hispanics," said Ms. Graham. "And we're very in tune with which brands embrace the community and whose messaging and imaging reflects that."

So all you boys in Chelsea and WeHo, and to all the women in Gowanus and Park Slope: go buy yourself a can, invest in some art and nutritious body warming food. And send the folks at Campbells a letter, cause you know they're getting tons from the minions of the AFA

Comments

[CreatureSH]

Things like this always make me wary. I wonder - What's their (Campbell's) real agenda with this ad ?

[lol]

AFA? Anti-Fascist Action?

[anotherqueerjubu]

The AFA is American Family Association, a right wing money making machine that runs on fear and hate. Guess my family can't join.