I am horrified, and not surprised at all, to discover that according to this site I am 133 years old. This very funny quiz is a snobbish look at what makes a career. So that by adding years in direct marketing or in pharma advertising you add on decades to your age. I remember an old colleague saying that pharma is where you go in your career to die. Of course, this was from someone in direct, who hated being looked down on by the snotty boys in brand advertising. Go ahead if you dare, learn you age in ad years.It's the self promotion brainchild of a writer/art director team. Of course. It could only be an inside job.
When I started years ago at Compton (swallowed up by a boutique firm they owned a share in called Saatchi) there was a story about an account guy who had worked on Cunard's Queen Elizabeth cruise ship advertising for 10 years. Then he was transferred to Alpo. When asked how he felt about the switch to dog food, he replied "It's all dog food."
A funny and sad story. But for this copywriter, it's all about play. If you can't approach a creative assignment as a puzzle that's fun to solve, you don't belong in the business. Or that particular piece of business. No matter the discipline or the channel.
Comments