There's a provocative headline to introduce this rather amusing print ad for a gay bar in Prague. The Gym Sports Bar down on 8th Avenue in Chelsea has never done anything this playful. Of course given the history that many gay bars in NYC are basically still run by organized crime, it's no surprise the ads are simply about the beef, with hardly any playfulness at all (btw that's no reflection on the ownership of Gym Bar, which I've been to all of once and decided, uh, this is why I hate straight bars, why have a gay bar like this?).
Kudos to EuroRSCG for this ad, posted, as usual, at adsoftheworld, where the ad posted next to it, presented an even more amusing juxtaposition as you can see below. Perhaps the guy eating the Snickers bar needs more practice taking it all. All the more interesting is that the ad is for Snickers — the controversy surrounded that homophobic advertising debacle was chronicled over at joemygod.
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