JWT in Shanghai is running some ads to convince the Chinese to donate organs, with a campaign for the Red Cross that shows organs with bodies inside
Am I on drugs or is there something really bizarre and disturbing about an organ donation campaign running in a country where prisoners have their organs removed (sometimes before execution) for sale?
The ad above, one of several, is supposed to be lungs though it looks like kidneys to me (does it remind you of the humans in pods in The Matrix?). Others show livers and hearts. And it is true that is a shortage of organs for transplant. Only 50 to 60 kidneys are replaced a year in Hong Kong while the waiting list for transplants numbers around 500. But according to Human Rights Watch/Asia, about 2 to 3 thousand organs a year are cut from the bodies of executed Chinese prisoners. This is state sponsored theft (and desecration). I guess the ad campaign is encouraging private citizens to get a piece of the action, since transplant services are readily available to high ranking Party officials and cash-paying foreigners. Of course, there are those unfortunates who have their organs stolen. I seem to recall reading a science fiction novel about this in the 60s. Anyone recall what that might have been?
Here in New York City we have not avoided this controversy. Last year, 20/20 reported that the plasticized bodies in the extremely popular Bodies exhibit at the South Street Seaport were executed Chinese prisoners. The German doctor who invented the process that used to put these human bodies being put on display around the world, says he has stopped using bodies from China because some of them shows signs of torture. The exhibit in NYC now offers refunds after a lawsuit by the state attorney general.
I don’t know how much Chinese citizens know about the Bodies exhibit, but it certainly isn’t news on the street in Shanghai that there’s an illegal traffic in stolen organs. So what they must think when they see these ads? And what was the team at JWT thinking?
Oh yes, the images are striking, and you have to look at them. True. And that’s the first job of advertising — to get you to stop and pay attention. But this doesn’t go on to persuade me of anything other than being certain not to accept drinks from strangers in a Shanghai bar.
That's the advertising exec speaking. Now let's hear from the Jewish Buddhist. One of the many meditations taught by the Buddha was the charnel ground meditation — one was supposed to sit amidst the burned and decomposing bodies to meditate on the impermanence of one's own body. In the Buddha's time, there were places where the remains were left to decompose or be eaten by wild animals. Because there are no charnel grounds in New York City — or much anywhere anymore — Buddhist monks have been going to the Bodies exhibit to take on this meditation. Certainly seeing these bodies is a powerful experience of the fragility and impermanence of our physical nature.
However the Jew in me recoils at this practice — and at the exhibit. Just as a living person is the image of the Divine, so to the remains, which should have its integrity, at least until it naturally decomposes. This very reaction is interesting though. The Buddhist in me says this is about attachment to the body. So I'm going to have to sit with this. Perhaps I will use the JWT ads as a meditation mandala on this subject.
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