It's an advertising cliché that beer ads will be filled with either sports figures, buxom babes or both. So it's quite refreshing to see a brand willing to poke fun at the category. No surprise that this is from Canada, where drag humor was inherited from the Brits without the Puritan madness we have in this country. Not only does the advertising poke fun at the category, it does so in a way that points to the importance the brewer places on the beer. Attention getting humor that is used to create a meaningful positioning. Always a pleasure to see work like this. Which means I can't really title this post "Random Drag" since its use was anything but — except that I've run several "Random Drag" posts already, and I just couldn't give up the title. Hey, it's my blog, I'll do what I want!
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