This is the sexiest ad for jock itch cream I've ever seen. And I've been in advertising for a long time. Why don't I ever get clients like this? Never get the chance to choose models like this. Not sure if that's the result of good or bad karma.
Not like I haven't had fun. My very first day of work at Ted Bates sometime in the late '70s (told you it was a long time) my boss told me that Playtex — the company that made the "Cross Your Heart Bra" that "lifts and separates," was coming out with a new panty/girdle that did the same thing for the butt. And they wanted a name for the product that was just slightly risque — playful but not over the line. I wrote about 100 names that afternoon and had a blast — you don't have to be straight to enjoy writing for that sort of thing. The client loved many of the names and used not a one. They went the conservative route they had always chosen. And that has been the story of my career in a nutshell. Though I haven't had a product like that in a long time. Thus no opportunity to audition some sexy talent. Probably for the best.
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