Okay, I understand that advertising is supposed to be attention getting. It has to break through our wall of indifference. But it also has to be relevant. Particularly to the target audience. So I have to ask, just who is Time Out trying to reach in this ad for Time Out Lisbon?
The headline translates as:"What you do at home is your business, what you do outside is Time Outs."
Now of course I realize that the young target that Time Out appeals to might find this amusing. But does it provide a reason to read the magazine? I think not.
I read Time Out religiously here in NYC. And I know it is for a much younger demographic than I represent. Why? Not because of the events they cover, but because of the type size, which is difficult for anyone over the age of 40 to read! Still, I soldier through every issue looking for interesting things to do in this city, because there is so much to do here and there are few places that have an almost encyclopedic listing of it all. And how else would I know that Joan of Arc of Mongolia will be playing at MOMA this coming Monday the 24th?
plus it's a rip off of a photo of Jack Lemmon and Tony Curtis from Some Like it Hot that was in Vanity Fair in the 90's.
Posted by: Adam | October 27, 2009 at 05:35 PM