If you go into the woods today, you're in for a big surprise. As one of the many avid readers of Boing Boing, I was happy to see they noted an exhibit at the Foley Gallery here in New York City of Kent Rogowski's photographs of Teddy Bears turned inside out. As soon as I saw the photograph leading the exhibit I thought of an ad campaign by one of my favorite agencies, Rethink, of Canada. In particular, I love their advertising philosophy quiz for prospective clients.
The Rethink campaign (on view at Ads of the World) is for an
amusement park, and features stuffed animals — turtles, pigs, puppies, monkeys — barfing up their stuffing after riding the roller coaster and other wild rides. When you see Rogowski's photos, with the stuffing in the bears' mouths, and the Rethink campaign, you can see another example of advertising inspired by art. Or another example of the simultaneity of creative ideas in our culture. Of course, if any of these stuffed creatures had been invited to the Teddy Bears' picnic, they wouldn't have needed to go to an amusement park in the first place.
If you go down to the woods today
You're sure of a big surprise.
If you go down to the woods today
You'd better go in disguise.For ev'ry bear that ever there was
Will gather there for certain, because
Today's the day the teddy bears have their picnic.
Ev'ry teddy bear who's been good
Is sure of a treat today.
There's lots of marvelous
things to eat
And wonderful games to play.Beneath the trees where nobody sees
They'll hide and seek as long as they please
Cause that's the way the teddy bears have their picnic.
And for those of you who wonder what those bears are doing frolicking beneath the trees where nobody sees, I suggest you ask the bears at Element while their having their regular XXL picnic.
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