Silverjet: Mile High Club
Posted May 30, 2007How can you get your new airline noticed? Ah yes, lesbians in your advertising.
Okay, "the friendly skies" was of course the tagline for another airline than the one that is advertising here. But these skies are clearly very friendly. Unlike the bear commercial for Miller Lite that featured two women wrestling in a fountain, for wet T shirt titillation of men, this spot seemed not to be pandering to men at all. Why? Because it left everything to the imagination. However, the copy point made in this spot which shows two women who have clearly just gained entry into the Mile High Club, that this airline offers toilet facilities that are for women only, hardly seems a differentiating reason to fly Silverjet. But then, I'm not a woman. And as Laura Huxley's book aptly puts it: You are not the target. Nevertheless, over 25 years in the adbiz tells me that this isn't going to do much for their ticket sales. Awareness maybe. Sales? I doubt it.
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