When I saw this ad, the first thing I thought of was what happened to Little Red Riding Hood when she met the big bad wolf -- except that this poor jock met a big hungry bear instead.
Of course, they're playing off the old saw: "inside every fat man there's a thin man screaming to get out." However the man inside isn't thin, he's about as buff as they come, and photographed to show off his most attractive assets.
From a DDB affiliated agency in Brazil, the ad stopped me and made me laugh because of the double vision with which I saw it.
Of course, men in the bear community out there reading this may well not be pleased at my interpretation. But then, my interpretation suggests that in fact there are jocks out there who want bears. And I certainly hope so. It's nice to see men who look for complementary difference instead of a clone.
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