What do you see when he gets out of bed? Its got a mind of its own, eh?

The motto of the ancient British Order of the Garter is "Honi soit qui mal y pense" which is sometimes translated as "Shame on he who thinks evil" and sometimes as "Evil is he who thinks evil [of what he sees]" What do you see when the boy gets out of bed?  What do you think when his third arm is standing straight up? Or when you hear the lyrics that "he likes them big and juicy?"

Just what is the hunger we're talking about here?

Reverend Bill would have a field day with this. Conflating sexual desire and hunger (for food, things) is what advertising does. And you know the agency had lots of fun with this. I just wish I could have been in the meetings when the creative team first presented this work to the account team -- and when the agency presented the work to the client. As an ad man, I love this work. As a gay man, I think it's both funny and filled with interesting moments for psycho-social analysis. As a Buddhist, I find the grasping hand connected to personified Hunger a scary image of the Hungry Ghost. Interesting on so many levels.