Queer Product Watch

October 21, 2008

Scrotalitarianism: Keeping your balls (not the german underwear) clean and fresh.

Manjunk
Yes, now men don't have to feel left out of when feminine hygiene ads run on TV. Manjunk promises fight odor causing bacteria that impede your sex life. Of course, you can be the auteur and create the TV commercial — Manjunk is sponsoring a video contest for the best ad, with winners getting a MJGloryhole tropical vacation where no doubt, it will be hot and humid, so that product use will be essential. Unless of course, you are of the opinion that the fresh fragrance of a sweaty crotch is a turn on.

My favorite visual on the MJ website is the eye, looking through what can only be described as a gloryhole. You can't make this stuff up and if only for this reason alone I would include it in my ongoing Queer Product Watch. I imagine if you work for a client like this, you can sure have a lot of fun. Unless you use the product. 

Then there is the ad campaign for Balls underwear, which can be seen at their site. It features famous men, in scenes we recognize, except for the fact they are only wearing the undies. My favorite is the one of Errol Flynn, who was one of the sexiest men ever to grace the silver screen, in his signature role of Robin Hood. It's a very silly campaign, but I still love this ad. And I don't believe for a minute that Errol Flynn would be caught dead with Manjunk under those brief. He might be caught dead with an underage girl in a hotel room, which in fact he was, since when he died his girlfriend was 17. But Manjunk? I think not. 
Balls_robin  

October 18, 2008

This could be an ongoing theme: best penis quote of the day!

The ongoing Chinese food scandals have now rocked the U.K. sex toy market. Seems that melamine in dangerous levels has been found in a chocolate flavoring used to make the sucking all the sweeter. A spokesman for the British Food Standards Agency, in alerting the nation to this clear and present danger, said:

"We’ve never had to put out an alert before on 'willy spread' – chocolate-flavoured or otherwise."

Willy spread

Even better, Ann Summers, the owner of the  sex toy chain (and of course, chains are sex toys) gave me even more of a laugh with this quote:

"As a responsible retailer we have tested all of our chocolates and even before the FSA alert was issued had taken all relevant steps to remove the chocolate willy spread product that could be affected by this issue."

Just how are they testing the willy spread? And do they need help?

September 04, 2008

Queer Product Watch: Saks Fifth Avenue Ruby Slipper Collection...

Rubyslippers Today's New York Times had an ad for a new collection of shoes from Saks: the Ruby Slipper Collection. Yes, you can see one of the original pair of pumps that graced St. Judy's feet in The Wizard of Oz — they're onJimmy_choo_ruby_slipper_wizard_oz_2 display tomorrow through Sunday, September 14th.

And you can buy modern "reinterpretations" of this classic by a number of big name fashion folks (see Jimmy Choo's right). I don't think clicking your heels in them will get you anywhere. Well, they won't get you to Kansas, but then, who wants to go there anyway? They might get you onstage at Comix, where last night, along with an excellent set by Keith Price there was a less than excellent set by Hedda Lettuce (drag and volume is not enough, but maybe some red shoes to go with the green dress might have helped, then again, maybe not).

Which leads me to the question, will there be more gay men buying shoes at this show than straight women?

July 31, 2007

GREAT GAMS (And I don't mean gay asian males as much as I love them)

Calves

Gams. It's slang from an era that's really before my time, but I grew up hearing the word in movies from the 30s and 40s. Refers to the legs. Particularly the legs you can see on a woman who is wearing the mid-length skirts that were worn in those days. Thus concentrating on the calves and ankles.

So here we see an example of great gams. Not to mention thighs. And the hint of a butt. I can't begin to imagine the creative brief the agency got from this client — an Australian company that makes and sells ladders — Bailey Hills. But Calves of the Month? I just love advertising that twists expectations and sexualizes/objectifies men in ways most ads would do the same to women. Of course, while it plays with expectations, and does get attention, it does also do the thing that women complain about, and in fact contributes to a mindset that makes objects of people (while trying to sell objects like ladders). BTW, if you're interested in seeing the Calves of the Month winners for July and May, take a look at the other ads.

You can see I am of two minds about the business I am in. But I am rather single minded in taking pleasure in those great gams, and a witty campaign. Too bad the website it drives you too doesn't complete the user experience. Ahem.

Oh, and for the record, in my books there are few men hotter than GAMs with great gams. Now I could could only meet one who's marriage-minded in my direction. (Talk about specializing in two kind of objectification at once!)

June 28, 2007

Now You Can Really Have An Ass Like A Peach

Img_2835 Or at least you can have an ass that smells like a peach. As always, the Japanese know how to make the toilet experience something transcendent. Or beyond words, I'm not sure. In any case, if you live in those horned isles (the title of a book about Japan by queer poet James Kirkup) you can now purchase pink toilet paper that gives your bum the fragrance of a fresh peach. Mmmm. Juicy. Many thanks to Ron in Tokyo for this latest for the queer product watch.

Of course, the Japanese plumbing supply company Toto doesn't much truck with toilet paper. On their new US website, CleanIsHappy.com,Cleanishappy they are finally selling the high-tech toilet seats to Americans that have been available to the Japanese for decades. And as one of the several spokespeople who is first introduced to us visually with a picture of a smiling face on a perky posterior says, toilet paper just distributes the problem. Which is why this heated toilet seat with a bidet style spray calibrated to body temperature and angled just right, is followed by a jet of warm air to dry those places where the sun doesn't shine. Perhaps Toto can offer a peach fragrance spray and totally flush out the competition.

Not to knock Toto. I lived in Japan for 7 years, and I love those toilet seats. Whoever thought the porcelain throne would be such a hedonistic experience? I wonder what Dave Praeger, copywriter extraordinaire and author of Poop Culture would have to say about all of this.

April 27, 2007

Queer Product Watch: Pecker (And We're Not Talking John Waters' Films)

When you slide a pecker in your mouth do you prefer to suck it or chew and bite? A tasteless question to introduce another tasty snack from Japan:

Pecker2 Note the little inset on the lower right. They're hollow, and seem to have something inside. I hesitate to even hazard a guess, since my Japanese is rather rusty. So I leave it to your imagination. But since the product is a kind of pretzel, it might very well be salty.

If only Johnny Depp was in that box.

All right, I'll stop.

Your submissions for Queer Product Watch are always welcome, from anywhere in the world.



April 19, 2007

Queer Product Watch: Hard Gay Toy

Hard_gay_toy If you're not familiar with the Japanese comedian whose schtick is a character called Hard Gay, you clearly haven't been wasting time on Youtube. Suffice to say he takes the Leather Queen stereotype to the max, and plays it for all it's comic possibilities in situations all across Tokyo. And like celebrities everywhere his image has turned up on products. So what would be an appropriate product for a character like this? Why a children's toy of course.

Gaku, a friend in Tokyo, sent me this little item. This toy/game involved kids sticking swords into a barrel, and the player whose sword leads the man in the barrel to jump out loses. The man in the barrel used to be a pirate. But he has been replaced with Hard Gay. The unconscious psychological implications of this are just to bizarre even for Japan.

Here you see Hard Gay in his Leather Cap and dark sunglasses appearing out of the barrel much like a magician's assistant at the end of the usual sword in a barrel trick.

If you've got something to submit to Queer Product Watch, let me hear from you.

Virgin Airlines Advertising Meets Mae West

This email  from Virgin via my friend Tim hearkens back to the Virginia Slims advertising campaign, which suggested that women like it just a little bit longer. Just a "silly millimeter" in fact. Men, however, think bigger. The subject line, is a reference to the 1933 film, She Done Him Wrong, when Mae West turns to Cary Grant and asks him, "Is that a gun in your pocket or are you glad to see me?"
So just who do you think Virgin is targeting here?Virgininches_2

April 13, 2007

Queer Product Watch: Dick Boys Club

Dick_boys_club218

What can I possibly say other than to let you know that you can't apply for membership.

April 07, 2007

Queer Product Watch: Japanese Beef That's Not From Kobe

Car advertising in the US has always been associated with sex, and particularly, when I was growing up, scantily clad women draped over the hood of the vehicle for sale. This TV spot for a used-car dealer goes the other way. There is some lovely punning with the repetition of the phone number. Japanese is filled with homophones -- and I don't mean same-sex communications devices. There are many words that sound alike with totally different meanings. Just as in English we have "there" and "their." So the phone number read out also carries a message that roughly translated is: thank you, our cars are really good. It certainly rings my bell.