Games

August 25, 2008

Gay Athletes, Oral Sex and Advertising

Clubtermixteam
There's a provocative headline to introduce this rather amusing print ad for a gay bar in Prague. The Gym Sports Bar down on 8th Avenue in Chelsea has never done anything this playful. Of course given the history that many gay bars in NYC are basically still run by organized crime, it's no surprise the ads are simply about the beef, with hardly any playfulness at all (btw that's no reflection on the ownership of Gym Bar, which I've been to all of once and decided, uh, this is why I hate straight bars, why have a gay bar like this?).

Kudos to EuroRSCG for this ad, posted, as usual, at adsoftheworld, where the ad posted next to it, presented an even more amusing juxtaposition as you can see below. Perhaps the guy eating the Snickers bar needs more practice taking it all. All the more interesting is that the ad is for Snickers — the controversy surrounded that homophobic advertising debacle was chronicled over at joemygod.
Snickers_0

September 03, 2007

The Larry Craig Defense Strategy

This little bit of advertising for the Sony PSP is a visual trope that appears again and again in advertising -- and could be used by Larry Craig's defense lawyer though I suspect the former Senator has never had his hands on a video game.

I've seen this visual gag for shoes, for watches...recently a team at my agency came up with the idea for another product entirely, and would have shown it had I not pointed out that this is overdone, trite...but there is no question it is effective. I find it particularly interesting that heterosexual men (regardless of where they fall in the Kinsey scale) in advertising come up with this situation again and again. And I leave it to you to consider or contribute to what it might mean: