Cancer awareness is serious — and these ads get attention. But. I really don't know what to say about each of these ads. Each one on its own inspires a range of captions. Taken together they tell a story that, well, usually I have a lot to say about this sort of thing, but I am hoping readers will jump in and write some good lines.
Have a field day.
Can you think of a more unfortunate name for an all natural breath mint from the great state of Vermont? Given that the federal government has a limit to the number of insect parts that can be found in candy. Or so I've heard. Given that confectioners glaze can actually be made from insects —since food grade shellac comes from the the lac insect there's no question that insects have been involved in the making of a lot of candy. For that matter, food grade shellac is applied to apples after they've been washed of pesticides, which also removes the natural waxy protection off the apple skin. So shellac is applied to protect the skin and give some shine. Gives new meaning to Gummi worms, eh?
That's actually what the katakana says in this photo found on <3Yen.com: Doa Nobu Kaba. This goes to my very first experience shopping in Tokyo. I had just moved into my Western style apartment in Mita, and found that the oven was in severe need of cleaning. So I took my trusty Japanese English dictionary down to the local store and trying to put together two words to create the phrase "oven-cleaner" I came up with some very odd locutions that made no sense to the Japanese. So I threw up my hands in frustration and said in English, all I want is some oven cleaner. To which the clerk said, "Ahh, obun-kureena!"
Of course, it's true the Japanese use loan words all the time. In their own inimitable way. But this product, the door knob cover captures for me the Japanese obsession with keeping things clean and germ free. And it also captures my both silly and salacious imagination as a penis cozy.
Okay, just how queer is this Quiznos commercial? Starring a toaster oven that is the bastard child of HAL9000, and a fast food clerk who's sexier than anyone I've seen behind the counter of a Quiznos.
I hereby nominate "Put it in me Scott" as the best catchphrase of the year. And it's only March.
Okay, I love the Shibuya kawaii aesthetic as much as the next Giant Robot subscriber, but I was shocked, shocked to find a line of eager shoppers a block long yesterday on Spring Street in Soho for the opening of the NYC branch of Tokidoki.
Oddly enough, I was on my way home after spending the afternoon working freelance at a Japanese agency where I sometimes find myself writing English language copy based on copy that's been translated from Japanese but that doesn't quite rise to colloquial English yet.
It was an amazing day. After all, it hit 70°F only 4 days after it had been a horrific 15° with a wind-chill that made me seriously consider snow bird status. So the streets were filled with New Yorkers throwing off the cabin fever of the winter, checking out the street art on West Broadway, and the shoes on sale at 90% off at a shop that, like so many, was going out of business.
I had never heard of Tokidoki. But the crowd felt insinctively familiar. And the line, well, what New Yorker can resist a line. So I went over to check it out. In the window were Hello Kitty handbags. Soccer balls with Tokidoki designs. And inside was the founder and head designer of Tokidoki herself, the very Italian Simone Legno. Hence the crowds of admirers hungry for expensive totems of faux-asian coolness.
I have to admit though, I loved the stuff. Just like I love all the tchatckes you can find on Takeshita Doori. Of course, the stuff on Takeshita Doori doesn't command the prices Tokidoki does. Still, I had $150 to throw away, I'd love one of the soccer balls. However, given today's economic news, it's just not an investment I am willing to make. I'm just in shock there are still so many who can and will buy one.
...in the next stall. Okay, this ad is really for the Denver Museum of Nature and Science and their Dinosaur exhibit. But I can't imagine what the creative team was thinking when they came up with this image to go with the campaign theme: "They're just waiting to be discovered." Well, maybe I can imagine, I just don't want to think about it anymore. Except that Joe reported today that Senator Craig (R-Tearoom) dropped his appeal of his own guilty plea. So there's no escaping the possibility that you might see feet like these in a wide stance inching into a stall near you soon.