Elderplan is a supplemental Medicare plan that runs advertising in NYC — advertising that while fairly easy to follow for those eligible, displays a shocking insensitivity. If you've ever worked as a telemarketer — if you've ever had to take a job cold-calling people or taking 800 number calls — you know how hard it can be, and how employers try to keep you on your headset without a break, regardless of biological, physical or psychological needs. So when the spokesperson on this commercial, after delivering the sell, turns around to see one of the phone reps getting up, her response is "Hey, where are you going?"
And while this might convey to the target that they'll get through, there's no waiting on hold for a rep, it also conveys the messages that this employer — and Elderplan — has little care for the needs of its employees. Which leads one to question how they might really feel about thetheir customers when they're in need.
I have no idea what the copywriter, the agency or the client thought when they made this spot. But as both a copywriter — and a former telemarketing rep — I am offended. Pardon me, Elderplan, but your Shadow is showing.