This cute campaign running in France for HIV prevention and condom usage features individual men and women with the headline: "The condom protects against AIDS" followed by that person's name, and how many condoms he or she has used so far. This one has a very happy faced Kevin, who has just used his first.
Even better, there's another ad in the campaign that features an older man, Louis, who has used more than 14,100 condoms. That's 30 years of sex every day. Maybe he just looks old for 46 because he has been so busy.
Kudos to France's FullSIX agency, which can run an add like this without even the slightest hint of judgment and all the celebratory pleasure a sexual connection is capable of bringing.
By the way, I've always had a think for guys named Kevin. Probably because I grew up in an Irish Catholic neighborhood.
Have Kevin see me when he turns 21, I will show him how to use a condom.
As for Louise, I can introduce him to my dentist.
Posted by: Frank Grimaldi | October 28, 2009 at 09:51 PM