For all the talk about the gay market -- and by that I refer to the oft spoken of market of well to do and flush with disposable income gay male singles and couples -- there isn't really much advertising that speaks to this target with intelligence and respect. There isn't much that doesn't buy into demeaning objectification that we often take on ourselves. Well, I'm getting curmudgeonly, and I promised I'd only do that once today. Except that I need to note, as a queer copywriter/creative director, a contest that has been announced in Palm Springs by the Moxie Project to create advertising to attract lgbt tourism doesn't support the myth of gay men with money.
If all they can offer as a prize is $1000 for the best commercial, gay tourism in Palm Springs is in trouble. Well, maybe not, since it really doesn't need any advertising. Nevertheless, I am curious to see what kind of a brief they gave (and not the kind of brief that appears in the post below).