So this ad for Mag-Lite was created by DraftFCB in Venezuela, using media space in a fun, creative way (though I suspect the cost of the space isn't justified by the return, even on awareness). Nevertheless, I share it here because it reminds me of a joke that became popular in the Jewish Buddhist world a while back, which is also below.
Goldie Cohen, an elderly Jewish lady from New York, goes to her travel agent. "I vont to go to India."
"Mrs. Cohen, why India? It's filthy, much hotter than New York, it's filled to the brim with Indians."
"I vont to go to India."
"But it's a long journey, and those trains, how will you manage? What will you eat? The food is too hot and spicy for you. You can't drink the water. You must not eat fresh fruit and vegetables. You'll get sick: the plague, hepatitis, cholera, typhoid, malaria, G-d only knows. What will you do? Can you imagine the hospital, no Jewish doctors? Why torture yourself?"
"I vont to go to India."
The necessary arrangements are made, and off she goes. She arrives in India and, undeterred by the noise, smell and crowds, makes her way to an ashram. There she joins the seemingly never-ending queue of people waiting for an audience with the guru. An aide tells her that it will take at least three days of standing in line to see the guru.
"Dats OK," Goldie says.
Eventually she reaches the hallowed portals. There she is told firmly that she can only say three words.
"Fine," she says.
She is ushered into the inner sanctum where the wise guru is seated, ready to bestow spiritual blessings upon eager initiates. Just before she reaches the holy of holies she is once again reminded: "Remember, just three words."
Unlike the other devotees, she does not prostrate at his feet. She stands directly in front of him, crosses her arms over her chest, fixes her gaze on his, and says: "Sheldon, come home."

omg hillarious!
Posted by: queerunity | February 18, 2009 at 04:51 PM