Sexy Gay Brazilian Men Vs. An Alien Female Predator
Okay, perhaps that's a little dramatic, but then, this ad, from MixBrasil, the lgbt film festival in Sao Paolo features a hot gay couple poolside, staring at a woman that is clearly not human. Now this could perhaps be seen as homosexual gynophobia projected out visually. But the campaign speaks to the sense many queer folk have of being seen as alien, other. Thus, the theme line: What is weird for you?
Obviously, to those of us who live very queer lives, suburban soccer moms can seem weird. It is all in who is doing the looking. And while that may be the point of the ad campaign, I am not sure how it works to get people to go to this film festival — or whether they are seeking an audience above and beyond the usual lgbt film fest crew. Perhaps some alients. Don't know. Or maybe Grace Jones, since I have to admit, the woman in this ad looks like Grace Jones to me, and I've always suspected she wasn't quite human. You can see the rest of this odd campaign at adsoftheworld.

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Posted by: gay Power Living | December 19, 2008 at 05:06 PM