Sexy Underwear Advertising, Minus the Sexy Underwear: More Cute Butts

Somehow I don't think a straight guy will feel compelled to pull something out of this guy's butt crack, however cute it may be. That said, this "interactive" print ad for Styx underwear, with the USP that the fabric won't automatically give you a wedgie, is pretty attention getting. The question is for the media buy in Vogue, where one wonders if, as in perfume ads, there is an added fragrance to the card. Ahem.



As it is so often, courtesy of Adsoftheworld.com