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June 25, 2008

The Heinz Mayo Advertising Controversy

Queer activists around the world are up in arms about the craven response to criticism by Heinz in Britain. Seems they ran a TV spot with two men kissing, and there were some complaints. However, the activists are missing the point. No one cares about two men kissing in Britain. The real issue is that a Brit is kissing a blue collar, lower class deli worker. Love between the classes? That's unacceptable. Horrifying. Everyone knows that if a British man wants to have a homosexual relationship with someone of the lower classes he has to go to Germany (see Auden, Isherwood), Sri Lanka (see Clarke) or the US (Isherwood again).

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