Underwear advertising with balls: testicular testimonials from Thailand for Jockey

Continuing our world tour of underwear advertising for men (or advertising with men in underwear like yesterday’s Bolt ads from Canada)…

Male underwear models are always sexy — but the package is generally very discreetly packaged for minimum shape or size detection. Jockey has found a way around that in Thailand where the benefit of Jockey’s — support — is demonstrated visually by showing some balls, literally. In the execution with the bungee jumper it’s like he was teabagging himself without being a contortionist, though I would argue that after one bungee jump your joints might be so rearranged as to make contortion a daily condition. The visual gives new meaning to the phrase: men think with their dicks.

Then there is the sexy skateboard boy who discovers his balls and his wrist are unnaturally close together — and not because of any other daily activities he might pursue on his own.

Though I doubt they’d ever get away with it in the U.S. the campaign is very funny indeed — and actually subtle. Take that Joe Boxer.

Comments

[tavun]

It's SCAM ADs.