Urinal Advertising & Male Insecurity

A search of advertising that either shows men at urinals checking each other out, or is site specific — and the site we're talking about is a urinal where the advertising that runs there speaks to male insecurity — is rather amazing. There's just lots of ads that use male insecurity about penis size. Comedy Central is one example of site specific work that pokes fun at size insecurity. While Funk sunglasses advertising is an one of many examples of a print ad that shows two men standing at a urinal with one clearly checking out the other's equipment — and making an editorial comment about size.

Yes, men are sensitive about dick size. And advertisers taking advantage of this doesn't merely extend (pardon me) to pumps and Smiling Bob (who lost his smile when the company that made Enzyte was ordered to pay millions to consumers for fraudulent claims). Even Sony got in the act, with their uncomfortably funny and justifiably famous PSP TV spot.

Now the 3M has entered the competition, with the site specific ads seen below that offer a truly terrific product demonstration while at the same time encouraging the target, who is standing at a urinal, to let his eyes wander to the urinal next to him. The product is a privacy guard for computer display screens that completely masks what is on screen from anyone who isn't looking at it head (ahem) on.

Yes, men are very sensitive indeed. Of course what a man is sensitive about won't be protected by this product. Nevertheless, the whiz-kids at Cozum the agency in Istanbul that's responsible for this work, has created work that demands to be looked at in a place where men studiously appear to be looking away. And that deserves attention indeed.