Found in Trans-lation: Queer Advertising from Israel

This TV spot from Grey in Tel Aviv uses the classic technique of misdirection: it leads the viewer to believe/expect the ad is about one thing and it turns out to be something else entirely. What's nice is that the use of the transexual character in this spot is both appropriate and respectful. The character is not a joke, in fact the joke is on the viewer.

Oh, and a welcome to all the students in Professor McGinnis' class at Wayne State! Thanks for stopping by, and feel free to comment.