Drag in Advertising: Trannie Dogs?

It's a tried and true technique to put opposing visual elements together in an ad to get attention. The idea is that while the visual will shock, it will also say something positive about the product that makes it memorable in a good way. I would say that the Spanish agency that created this ad for an Alsatian beer did not succeed. Then again, since the headline reads: "German character, French refinement. The original Alsatian beer." perhaps the Spanish were thumbing their nose at their EU neighbors at the client's expense. I always thought William Wegman's weimaraner looked sad. But that was nothing to the unfortunate look on this poor pooch's pug. Like a bad drag queen, it just doesn't work. Which suggests the beer won't either.