The Larry Craig Defense Strategy

This little bit of advertising for the Sony PSP is a visual trope that appears again and again in advertising -- and could be used by Larry Craig's defense lawyer though I suspect the former Senator has never had his hands on a video game.

I've seen this visual gag for shoes, for watches...recently a team at my agency came up with the idea for another product entirely, and would have shown it had I not pointed out that this is overdone, trite...but there is no question it is effective. I find it particularly interesting that heterosexual men (regardless of where they fall in the Kinsey scale) in advertising come up with this situation again and again. And I leave it to you to consider or contribute to what it might mean: